Privacy Policy

Last updated: 25 October 2025

Introduction

Gift Assistant ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services.

Information We Collect

Information You Provide

  • Account Information: If you create an account, we collect your email address and authentication credentials.
  • Wishlist Data: Products you save to your wishlist.
  • Occasion Calendar: Occasions and reminders you add to your calendar.
  • Chat Interactions: Your conversations with our AI assistant to provide personalized recommendations.

Automatically Collected Information

  • Usage Data: Pages visited, time spent on pages, clicks, and navigation patterns.
  • Device Information: Browser type, operating system, IP address, and device identifiers.
  • Analytics: We use Fathom Analytics, a privacy-focused service that doesn't use cookies or collect personal data.

How We Use Your Information

  • To provide personalized gift recommendations
  • To maintain your wishlist and occasion calendar
  • To improve our AI recommendation algorithm
  • To analyze usage patterns and improve our service
  • To communicate with you about service updates (if you've opted in)
  • To comply with legal obligations

Information Sharing and Disclosure

We do not sell your personal information to third parties.

We may share information in the following circumstances:

  • Amazon Associates: When you click on product links, you're directed to Amazon UK. Amazon has its own privacy policy governing information collected on their site.
  • Service Providers: We use Azure for data storage and OpenAI for AI functionality. These providers are bound by confidentiality agreements.
  • Legal Requirements: We may disclose information if required by law or to protect our rights.

Cookies and Tracking

We use minimal cookies to maintain your session and preferences:

  • Essential Cookies: Required for authentication and basic functionality
  • No Tracking Cookies: We use Fathom Analytics, which doesn't use cookies or track users across sites

Data Security

We implement industry-standard security measures to protect your data:

  • Encrypted data transmission (HTTPS)
  • Secure authentication via Google OAuth
  • Regular security audits
  • Limited employee access to personal data

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

Your Rights

You have the right to:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate data
  • Deletion: Request deletion of your account and associated data
  • Data Portability: Request your data in a machine-readable format
  • Withdraw Consent: Opt out of non-essential data collection

To exercise these rights, please sign in and use your account settings, or contact us directly.

Children's Privacy

Our service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information, please contact us.

Third-Party Links

Our service contains links to Amazon UK. We are not responsible for the privacy practices of third-party sites. We encourage you to read their privacy policies.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last updated" date.

Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us through our website.

UK Data Protection: Gift Assistant complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.